Showing posts with label google market position. Show all posts
Showing posts with label google market position. Show all posts

Friday, October 7, 2011

Let The Tablet Wars Begin, Attack of the Android


It has been said, by many a blogger with greater authority than me, that 2011 is the Year of theTablet. As the recent slew of Android-toting tablets on offer at recent expos such as MCW and CES, the battle for tablet dominance is heating up, and the ubiquitous iPad may lose its throne.
Having taken a big chunk out of Apple's dominance of the smart phone market, the Android is now looking to do the same to the iPad. With Android Honeycomb, Google have built an operating system specifically aimed at the tablet market. They know that the likes of HTC and Samsung will build amazing tablets that run Android. The HTC Flyer and Motorola Xoom are both early offerings. It will be interesting to see, with the right pricing, how popular they are. From the initial pictures of the HTC Flyer, I am convinced it will win over tablet fans.
And yet, if we digress and go back a year or so ago, it was all about the netbook. Then, there was no "need" for a tablet. Indeed, tablets had been attempted by PC manufacturers before, but failed miserably.
I once read that when Sony introduced the Walkman, in the early '80s, Sony did not research the market for what consumers wanted. At the time, the idea of listening to music privately while walking around was not something the man in the street had been demanding. But the fad for jogging and keep fit had become really popular, and the suddenly the ability to listen to music privately with a small device seemed ideal. You had a serendipitous meeting of technology and change in culture, and the rest is history.
So it is with the tablet. There was no consumer demand at the time for a tablet, after all, the netbook served as well as an-on-the-go computing device. But Apple created a desirable object that people wanted to own but do not necessarily "need". And now a market has been created.

So, the Tablet War has begun, and with Android Honeycomb being available to the manufacturers, suddenly we will all be toting a tablet in our bags. I for one am really excited by the Android tablets that go beyond the capabilities of the (current version of) the iPad. Once again, all eyes will be on the iPad 2. Manufacturers will look at what Apple will do, and then do something better.
Let battle commence!
Read more: http://technorati.com/technology/android/article/let-the-tablet-wars-beginattack-of/#ixzz1H7tAFwCY

Wednesday, October 5, 2011

Market Share of Android - Apple Causing Google’s Android to “Think Different”?


Since the beginning of the Android operating system’s development, one of the cornerstones of the movement has been the fact that the OS has remained open source in nature. What this means is that interested developers and hardware manufacturers have had direct, free access to the source code of the OS, enabling them to custom tailor it to their needs. With the Release of Android 3.0 (Honeycomb), Google has so far decided not to release the source code, in a move that is sure to provoke irritation for vendors and developers worldwide.
Google has stated that it doesn’t have a timeframe yet for releasing the Android 3.0 source, because they have developed it specifically for the tablet market. At this point, they appear to be concerned that the tablet-specific features they’ve integrated wouldn’t translate well to mobile phones, leading to a bad user experience on such devices. By taking this position, Google may have concluded that the closed nature of their biggest competitor, Apple’s iOS, is forcing them to retain tighter control over where and how their software is used.
It’s understandable that the fierce competition in the tablet and handheld OS race is beginning to give Google a sense that they must assert greater control, or run the risk of becoming an also ran. The counter argument is that device manufacturers have just as much to lose by releasing mobile devices with a badly integrated version of Android 3.0, and would probably not be likely to allow such mistakes to happen.
The giant advantage that Apple has developed in the mobile computing space is that it has absolute control over its platform, leading to a nearly identical user experience across all Apple devices.  While Google can’t possibly achieve such uniformity for Android, due to the enormous list of devices and manufacturers using it, they are appearing to be hesitant to waste the opportunity that the Android 3.0 system presents.
The enormous downside to this latest twist of events is that Google may be effectively stifling the growth of their own OS, along with that of their manufacturing partners, at a time when the race is Apple’s to lose. So far, there have been few Android devices that have drawn complaints, and the very openness of the platform has been the biggest engine in its development. Google would be wise to trust the judgment of the very developers and manufacturers that have pushed Android to the top of a market that seemed almost impenetrable only a few short years ago.
Read more: http://technorati.com/technology/android/article/is-apple-causing-googles-android-to/#ixzz1IUejx817